Tunessence (acquired by Hal Leonard)
Tunessence offers a virtual guitar teacher in your web browser. While millions of Americans at any given time are trying to learn how to play the guitar, 70 percent of them quit within two months. To make the learning process more engaging, Tunessence combines advanced audio processing software with instructional videos to replicate the experience of an in-person lesson in an online setting. The company’s software gives note-by-note feedback to the user, tracks progress, and generates personalized lesson plans. Lessons are also taught in the context of popular songs as a way to keep users interested.