As we celebrate International Women’s Month, we shine a spotlight on trailblazing women founders who are transforming industries and inspiring the next generation of entrepreneurs. One such visionary is Dr. Beth Gusenoff, a Podiatrist, entrepreneur, and co-founder of Push2Spin Technologies Inc, a majority woman-owned medical device company that is revolutionizing the field of soft tissue grafting.
A Passion for Innovation in Medicine
Dr. Beth Gusenoff’s journey into entrepreneurship was driven by her deep-rooted passion for helping people walk comfortably. With years of experience as a podiatrist, she recognized the inefficiencies in fat transfer procedures—techniques that often required significant time, extra assistance, and expensive operating rooms. Teaming up with her husband, Dr. Jeffrey Gusenoff, a plastic surgeon, she embarked on a mission to develop a more efficient and safer method for autologous fat grafting.
Their collaborative efforts led to the creation of an all-in-one, in-line fat grafting device, poised to transform patient experiences and streamline clinical procedures across multiple medical specialties. Their innovation is not just about improving surgical techniques but also about redefining the standard of care in regenerative medicine.
Stepping Outside the Comfort Zone
Beth’s journey as a founder was anything but conventional. Inspired by her fascination with entrepreneurship—fueled in part by her love for Shark Tank—she embraced the world of startups with enthusiasm and resilience. “I would tell my younger self and any woman founder just starting out to keep an open mind and embrace stepping outside your comfort zone,” she shares. “Learning to get comfortable with discomfort opens the door to incredible opportunities for reinvention and growth.”
For Beth, confidence and adaptability have been key drivers of success. From prototyping the device to winning grants and validating its impact through clinical research, every milestone reinforced her belief that the innovation had real potential to transform the medical field. Her journey underscores the importance of persistence, market research, and an unwavering commitment to solving industry-wide challenges.
The Power of Collaboration and Support
Beth’s entrepreneurial path was significantly shaped by the mentorship and resources provided by Innovation Works/AlphaLab, a startup accelerator that supports founders in scaling their businesses. With the guidance of Dr. Cigdem Benam, her mentor at Innovation Works, Beth and her team navigated commercialization strategies and startup challenges with greater clarity.
“Innovation Works has been an invaluable partner in our journey, providing not just funding but also expertise and resources needed to bring our vision to life,” Beth acknowledges. From securing office space at AHN Bellevue to accessing critical early-stage funding, the support from Innovation Works helped push Push2Spin Technologies to new heights.
Balancing Life as a Founder
Running a startup is no easy feat, and balancing personal life with business demands requires careful planning and a strong support system. Beth attributes much of her ability to juggle both worlds to her co-founders and team. “Having a strong team means we can divide and conquer, allowing each of us to play to our strengths while keeping momentum going.”
As a co-founder alongside her husband, business discussions often extend beyond office walls—whether over dinner or during their morning routine. “It truly takes a village to manage a growing company, and I am always open to collaboration, whether it is tackling an investor pitch or just figuring out who is picking up the kids,” she shares.
Inspiring Future Women Founders
Beth’s story is a testament to the power of perseverance, innovation, and the importance of having a strong network. For aspiring women entrepreneurs, her advice is simple yet profound: embrace challenges, stay confident, and build meaningful connections. By breaking barriers in the medical device industry, she continues to pave the way for women-led innovation in healthcare and beyond.
As we celebrate the achievements of women around the world this month, Beth Gusenoff’s story serves as a powerful reminder that with passion, resilience, and the right support system, women founders can redefine industries and make a lasting impact.